On The Wings of Mystery Bird

As dusk fell over Eccles, a flock of bright birds swept through the streets and onto the buildings.

Residents of over 50 streets throughout the historic market town welcomed Mystery Bird to their neighbourhood, as the stunning art installation made its way through a five-night outdoors display.

Created for the community by the community, Mystery Bird was part of Salford City Council’s regeneration of Eccles. It featured a striking illuminated bird cage, housing a flock of birds, designed by paper artist Helen Musselwhite, alongside a magical soundscape by vocal artist Jason Singh, video projection artists Illumnios, and more.

Following a hugely popular tour across Peel Green, Barton, Winton and Patricroft, we watched on as the installation created a beautiful pop-up moment at the town’s flagship Saint Mary’s church.

As the birds were released from the cage and fluttered their luminous wings onto the cityscape, Salford City Council brought a symbol of hope and freedom to people of all ages and abilities.

Born and bred in Eccles, the town holds a special place in our hearts, so taking on the communications campaign for Mystery Bird was a no-brainer.

Our campaign placed broadcast features on ITV Granada News, BBC Radio Manchester, and Unity Radio, alongside key pieces by Manchester Evening News, Manchester’s Finest, The Manc, Secret Manchester, About Manchester, and Manchester Wire.

Helping our local communities is at the core of what we do. Last year we worked alongside our friends at Wild in Art to deliver the communications campaign for We Live Here in Eccles, which saw a series of 23 phenomenal murals dotted around our hometown, encouraging its discovery.

Yet another reason to visit, right?


-Sundae x

📸: Chris Payne



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