Some of our favourite projects at Sundae are grassroots festivals happening in towns and cities across the country. We’ve looked after a good few of them now, helping grow audiences, drive attendance and make sure what they’re doing is seen beyond the places where they happen. They’re not in competition with the big national festivals. […]
We spend a lot of time at Sundae helping organisations tell their stories, but some of the most useful work happens much earlier, before there’s a press release to write, a website to fill or anything to shout about. New funded organisations and projects can have years of work behind them before most people ever […]
We’ve just left Eccles on Sunday evening after a brilliant weekend at Get In! To Eccles, a brand-new festival created by Salford City Council and From The Other. It’s one that means a lot to us at Sundae; Eccles is our hometown, so to be part of something like this, and to see it land […]
This festive season, we have, once again, had the pleasure of working with the aspirational team at Carrot Productions, the world’s leading performer of The Snowman™ film with live orchestra, on their phenomenal UK tour. As always, this beautiful work has achieved brilliant coverage, but this year they added something extra special – the world […]
HOME Manchester invited us to work on the UK premiere of Disney’s Freaky Friday The Musical this festive season, and we had a brilliant time publicising the launch of a brand-new UK tour that is bringing the classic body-swap story to life for a new generation. Running from 27 November 2025 to 10 January 2026, […]
Throughout 2025 we were pleased to work with Lila, the non-profit initiative empowering South Asians in the UK music industry, in delivering The South Asian Soundcheck, an online survey that has provided the first detailed dataset on the South Asian experience in UK music. The insights gathered have set the stage for industry-wide action, and […]
As part of our work with Wild in Art on the city-wide Music for the Senses art trail this summer, we launched the Greater Manchester Grassroots Music Fund, a new touring fund to support the city’s next wave of music talent, with a pop-up acoustic gig at the Cathedral of Sound installation in Mayfield Park. […]
This project has been an absolute pleasure from start to finish; the incredible HighRise Entertainment brought us on board to help them celebrate the company’s 10th anniversary with a nationwide tour of Lil.Miss.Lady, an immersive exploration of the history of Grime starring MC Lady Lykez, lifting the lid on what it takes for a female […]
Two things we love at Sundae? Strong women and breaking the mould. So teaming up with award-winning author Sophie Gravia on her latest release was a no-brainer. Best known for her brutally honest, hilarious and empowering RomComs, Sophie has become a literary phenomenon and relationship confidante to many. Her latest book has already lit up […]
What would you do, if you could start again? Shangri-La is a magical place nestled deep in the South East corner of Glastonbury Festival, where it feels like anything can happen. Ever evolving, in reaction to the social and political landscape, this year Shangri-La creative director, Kaye Dunnings, went one step further with The Wilding, […]
