Over the last few weeks, we have been working with our friends at Manchester City of Literature on the communications campaign for their celebration of UNESCO’s International Mother Language Day (IMLD), which launches today. As with a lot of real-life events over the last year, this two-week long celebration has evolved to survive and comes […]
We were very proud to work with the Donmar Warehouse again this summer when the films of its trail-blazing all-female Shakespeare Trilogy came to the BBC.
The TX was part of the BBC’s Hear Her season, beginning with the broadcast of Julius Caesar on BBC Four in June, and the world premiere of Henry IV and The Tempest on the BBC iPlayer, where all three films will remain for a brilliant six months, watch it here.
Described by Susannah Clapp (Observer) as ‘one of the most important theatrical events of the past 20 years’, the Trilogy features an all-female cast led by Dame Harriet Walter, one of the greatest living Shakespearean actors, and is directed by Phyllida Lloyd (The Iron Lady, ROH: Macbeth), for both stage and screen.
In Julius Caesar, Phyllida Lloyd has taken her striking production of Shakespeare’s famous discourse on power, loyalty, and tragic idealism, and used her considerable directorial vision to shape it into a gripping on-screen version which was welcomed into the Edinburgh International Film Festival in 2017, and nominated for a number of awards as a film in its own right.
The incredible cast continues to reach new heights and the broadcast was supported by a brilliant set of interview features, pitched by our Donmar account manager Tom, including Phyllida Lloyd in the Observer New Review and Olivier Award winner Sheila Atim in the Daily Telegraph. Watch this space for an upcoming Financial Times podcast from the wonderful Dame Harriet Walter. There was also an insightful piece in the Guardian from the Donmar’s outgoing artistic director and executive producer Josie Rourke and Kate Pakenham, which you can read here.
The television broadcast and iPlayer premiere campaign delivered on a dream strategy, hitting every mark, and wide range of audiences, with key coverage across an extensive list of national titles with Critics Choices, Highlights and Picks of the Day in The Sun TV Mag, TV Times, TV & Satellite Week, Radio Times, What’s On TV, Daily Mail Weekend, Mail on Sunday, The Guardian, The Telegraph, The Times Culture, Daily Star, DIVA Magazine and i-D Magazine, even garnering an impressive five stars in the Financial Times.
Unbelievably there is still more to come from the Donmar Trilogy, as it is now available for free to schools via the National Theatre’s On Demand platform, supported by an incredible array of bespoke content here, and an education programme is due to start in September, which we can’t wait to be part of.
Images: Donmar Trilogy / Publicity shots / Helen Maybanks / Nadav Kander