At Sundae, the summer is our favourite work season, we love music, art, sunshine (and rain), ice cream (clearly), but most of all, we love people. We love bringing people together for new experiences, challenges, and everything that goes along with being at a festival. I absolutely LOVE working with Shangri-La at Glastonbury, and naturally […]
After a whirlwind Bee In The City VIP launch at the Manchester Town Hall in November last year, we were absolutely delighted to be taken on by global art producer, Wild In Art to deliver the full press and publicity campaign for this summer’s major Bee In The City art trail in Manchester.
As our friends and clients will know, we are an agency that LOVES art and LOVES celebrating our wonderful city so when we came on board, we were so excited and brimming with ideas.
The bees have all been designed by different artists and include the likes of Hilda Bugden, I Wanna Bee Adored and Hac Bee Enda. One achievement we are incredibly proud of is our collaboration with legendary Oasis singer Liam Gallagher. In the lead up to the trail, we developed a partnership with Liam to create a Rock ‘n’ Roll Bee alongside artist Julie Dodd. In June, Sundae took a special trip to Parklife festival so Liam could meet and sign his finished bee for the first time which ultimately received global coverage. Press titles include NME, ITV News, Hits Radio, Radio X, Manchester Evening News, Hollywood.com, Female First, plus much more.
From Liam Gallagher to Bez, The Rolling Stones to Sting, celebrities and press from far and wide have been gravitating to towards Bee In The City campaign in more ways than one.
Fast forward to July and here we are having just delivered a huge VIP press launch with the likes of Press Association, The Guardian, BBC News, Manchester Evening News, Granada Reports, Gaydio and BBC Radio all in attendance with some incredible results. To say we are BUZZING with the result would be an understatement and its only just the beginning.
Make sure you catch the bees around the city from 23 July to 23 September, after which they will be auctioned off to raise money for the Lord Mayor of Manchester’s We Love MCR charity.
We are expecting thousands of visitors to be writing, sharing, snapchatting, tweeting and posting about these wonderful creations so make sure you check them out!
(Images: Charlie Lightening / David Oates)