Authentic Italian food and drink, classic gelato, a sunny soundtrack and top Manchester press and content creators – sounds like a Salvi’s birthday party! We’ve just arrived home after a huge Italian knees-up celebrating a year of the Deansgate Square site, where we took care of all things press and socials. Let’s dive in!
Maurizio Cecco’s brainchild has grown into a go-to hot spot not only for residents of the luxury development, but also for anyone craving a slice of Italy right in the heart of Manchester, so celebrating the very first birthday had to be a grande family affair, done the Salvi’s way.
In the lead up to the event, we worked with the team at Salvi’s to build awareness across press and socials, followed by capturing some live social media content on the day.
We filled Salvi’s private dining space with over 30 of the city’s leading media and content creators who were delighted to try Maurizio’s exclusive brand-new specials. Our campaign resulted in some excellent pieces of coverage with main Manchester outlets like The Manc, Manchester’s Finest, Creative Tourist, About Manchester, Secret Manchester and Manchester World all covering the big birthday bash.
The content creators also immersed their audiences into the sapore d’Italia (the taste of Italy) with a series of stunning posts, reels, and over 40 live stories capturing the fiery spirit of the party, Salvi’s style.
Loyal customers were welcomed to the festa-a-la-Salvi’s as a “thank you” from the family behind Manchester’s favourite Italian restaurant.
One of the highlights of the night was an exciting new collaboration between Salvi’s and luxury ice-cream parlour Grandpa Greene’s – another local family-owned business, which delivered a special birthday gelato flavour. We revealed the big news via Salvi’s social media channels right before the event, building into the anticipation.
This is not our first rodeo with the Ceccos, as we look after the press and socials for all three of their venues. Most recently, we also announced the return of Festa Italiana 2023 – UK’s biggest Italian festival delivered by none other than Salvi’s. Bringing some of the very best local Italian food, drink, and entertainment together, the Festa will take place between 25th-27th August in Manchester’s Cathedral Gardens and, honestly, we couldn’t be more thrilled to work on it for the third year in a row.
This was definitely one to remember for both Salvi’s and us. Saluti to many more in the future!
Evelina x
