If you’d asked me last year who my dream client would be, I probably wouldn’t have said CHANEL, because working with the iconic fashion house was beyond my wildest dreams. So, being invited to work on the CHANEL Metiers d’art show in Manchester was my wake up call to dream bigger, because sometimes they do […]
Yesterday we made the exciting journey down to Barkestone Woods, Lincolnshire, as we had the pleasure of hosting the official press tour for the 10th anniversary of Noisily Festival, welcoming a host of journalists and bloggers from across the UK, and giving them a glimpse into the festival’s soul.
Sundae has worked closely with the team at Noisily on a bespoke comms campaign over the last 10 months, taking in key announcements such as the new site, the anniversary, the official line-up, its spectacular arts programme, revealing Mind Body Soul, the transformative, heart opening wellness programme, as well as telling the beautiful stories of some of the people behind the magic.
It was so wonderful to see the project come to life and to experience the stunning landscape of Coney Woods; the lush greenery served as the perfect backdrop for the enchanting festival-world that unfolded before our eyes, and we could not wait to explore.
The press tour kicked off with a palpable buzz in the air as we embarked on the immersive journey into the realm of music, wellness, and art. Introducing press to Mind Body Soul, the festival’s sanctuary for holistic wellbeing, we offered an exclusive workshop with trailblazing meditation programme Lumenate which left participants feeling recharged, enlightened, and somewhat curious to find out more.
Walking through the festival grounds, we were joined by Noisily co-founder Charles Audley who talked us through the different music stages and how they were put together in order to optimise the sound quality in such a unique setting, as well as arts director Ruth Herbert who stepped in to introduce the press to larger-than-life installations and interactive sculptures that created an immersive dreamscape.
Across the full campaign, we secured lots of fantastic, varied coverage including features with Glamour Magazine, Conde Nast Traveller, Stand Out Magazine, Total Production International, Broke Magazine, Data Transmission, DJ Revolution, The Festivals and Leicester Mercury, as well as a series of interview features in collaboration with BBC Radio Leicester who also came along to broadcast live from the woods.
It has been a delight to be a part of this extraordinary event – the collective energy onsite and the fusion of music, wellness and art creates an atmosphere and experience that is unparalleled and unforgettable!