When our friends at Russell Maliphant Dance Company got in touch with us and offered us the opportunity to look after the 10 month comminications campaign for the UK national tour of its much anticipated new work, Silent Lines… we certainly didn’t need to be asked twice.
Over the course of 2019 we were tasked with organising the announcements of the work and the world premiere in April at DanceEast in Ipswich where RMCo is ‘Company in Residence’ on a national level and managing press activity for the entire tour on a regional level featuring dates in Nottingham, Newcastle, Guildford, Salford Quays, Wycombe, Birmingham, Taunton, Llanelli, Aberystwyth and Lancaster before organising press attendance for the final shows at Sadler’s Wells, London this weekend.
We planned the campaign down to the letter and worked really closely with the RMCo team and the press and marketing representatives of each venue within the tour to ensure that absolutely no stone was left unturned – this beautiful piece of work deserved maximum exposure and meticulous strategy.
Over the course of the campaign we placed have interview features in The Guardian, The Times, The Stage and The Wonderful World of Dance amongst others.
Further regional features included Creative Tourist, Quays Life, Sommerset County Gazette, Watford Observer, East Anglian Daily Times, BBC Radio Lancaster, Morecombe Visitor and Lancaster Evening Post to name a few.
Silent Lines, as a production, is something that we feel honoured too have worked on here at Sundae; the very energy of the piece and the visually rich and resonant connections between internal and external worlds is something that has inspired us throughout.
It has been an incredible experience; one that transcends dance and our own world of publicity as the media are so engaged with the innovative nature of the work and Russell Maliphant’s unequivocal genius levels that the campaign took a life of it’s own.
The Silent Lines UK national tour is a dance that we don’t want to end and as we look forward to Sadler’s Wells this weekend with a press list consisting of reviewers from The Telegraph, Financial Times, The Guardian, The Times, Evening Standard, Classical Source and Bachtrach plus many more we are filled with pride that when the curtain comes down we will have achieved the coverage that the production deserved.
Right now we are off to tie up the very last loose ends and prepare for the weekend… we cannot wait to read the reviews!
Tom x
Images courtesy of Russell Malipant Dance Company
“Cosmic ninjas in Maliphant’s Milky Way” – The Guardian
