Over the last few weeks, we have been working with our friends at Manchester City of Literature on the communications campaign for their celebration of UNESCO’s International Mother Language Day (IMLD), which launches today. As with a lot of real-life events over the last year, this two-week long celebration has evolved to survive and comes […]
Everyone knows that we love Everyman here at Sundae and we were super hyped when they asked us to manage the announcement and launch period of Everyman Manchester St. John’s in the city centre – not just because we love working with the Everyman team but also because we knew our favourite cinema would soon be just a few minutes walk from the office.
Continuing our role with Everyman of engaging with the community and regional press as we have done for them in Birmingham, Leeds, Liverpool and Newcastle, we knew that ahead of launch that the Manchester and North West business, property, lifestyle, culture and news titles needed a heads up… and so did their readers.
First things always come first and the press release was top of our list. We worked closely with the amazing Maria from the Everyman dream team to get this just right for the regional titles that we would be hitting with the announcement.
Out it went and it was enthusiastically received by our contacts across all relevant media sectors with features appearing in The Business Desk, I Love Manchester, The Manc, Insider, Place North West, Manchester Confidential and Manchester Wire along with MEN Online and MEN Newspaper to name a few.
The coverage has created the coveted Manchester buzz and people across the city and beyond can’t wait to see the place come to life. We have one just down the road in Altrincham but there is just something about its Quay Street spot that is creating a chorus of hometown hysteria.
The next phase of the launch period is everyone’s favourite part – the launch party! It’s the night before Halloween so we better get cracking on the guestlist and decide witch people we have broom for!
See you on the d-floor!
Images courtesy of Everyman