At Sundae, the summer is our favourite work season, we love music, art, sunshine (and rain), ice cream (clearly), but most of all, we love people. We love bringing people together for new experiences, challenges, and everything that goes along with being at a festival. I absolutely LOVE working with Shangri-La at Glastonbury, and naturally […]
This June, Create Salford 2014 hit MediaCityUK for a three day arts inspired bash. A groundbreaking creative festival curated by the University of Salford saw the School of Arts and Media students showcase their best work and collaborate with industry. We were delighted to be working on the PR and social campaign from start to end and see the talent of the stars of tomorrow! From theatre, dance and comedy to graphic design, illustrations and photography, we saw it all, and we loved every second of it.
A collaborative event devised by high profile creatives and the University’s final year students saw industry greats and the artists of the future come together to produce a spectacular array of exhibitions, performances and installations. It was definitely one for all the family, with productions by Billy, The Monster and ME!, Massive Owl, Coraline, and a flag-flying finale by Walk The Plank. And it was all FREE!
A central element to the family-friendly festival (and a personal favourite!) was the ‘Create Cube’, a giant Perspex box built in the centre of MediaCityUK’s Piazza. A stage featuring ever-changing creative performances and exhibitions throughout the festival became a destination installation for the event. We saw musical delights, a Jokeathon, balls flying everywhere with free-for-all Ping-Pong from End of Play, and the incredibly colourful act, Rabble Dance. It was non-stop action throughout the festival and every act was sensational, keeping the masses entertained throughout!
On launch night, we were very excited to have internationally renowned designer and maker, Liam Hopkins (Lazerian) showcase his interactive artwork commissioned by Sundae exclusively for Create Salford. His masterpieces were created using sage advice from famous Salford alumni including; Sir Ben Kingsley, Chris Bisson, Jo Good (Xfm), James Cook (Delphic) and many more.
We got the press excited about this jam-packed festival, with great pieces by MEN, Metro, Creative Review, Manchester Wire and many more! The National Student even came down on the Saturday to check it out for themselves and wrote a great review on Coraline.
Create Salford 2014 was incredibly exciting, displaying the huge spectrum of subjects taught at the University, and giving students the chance to showcase their work and inspire others. We had a lot of fun being a part of it and have our fingers crossed that Create Salford is here to stay!