Client

Russell Maliphant Dance Company

58

pieces of national coverage

69

pieces of regional coverage

186m

total reach

Silent Lines UK National Tour - Russell Maliphant Dance Company

For this project we strategised and delivered the communications campaign for the UK national tour of the much anticipated new work by the Russell Maliphant Dance Company, Silent Lines, featuring dates in Nottingham, Newcastle, Guildford, Salford Quays, Wycombe, Birmingham, Taunton, Llanelli, Aberystwyth and Lancaster before organising press attendance for the final shows at Sadler’s Wells, London.

Silent Lines UK National Tour 1

The Campaign

Over the course of a ten month long campaign across 2019 we delivered the announcements of the work and the world premiere in April at DanceEast in Ipswich where RMCo is ‘Company in Residence’ on a national level and managing press activity for the entire tour on a regional level featuring dates in Nottingham, Newcastle, Guildford, Salford Quays, Wycombe, Birmingham, Taunton, Llanelli, Aberystwyth and Lancaster before organising press attendance for the final shows at Sadler’s Wells, London.

We planned and developed the strategy for the campaign from start to finish and worked extremely closely with the RMCo team and the press and marketing representatives of each venue within the tour in order to maximise the exposure of the production in every possible area.

As part of the campaign we placed interview features in The Guardian, The Times, The Stage and The Wonderful World of Dance amongst others.

Further regional features included Creative Tourist, Quays Life, Sommerset County Gazette, Watford Observer, East Anglian Daily Times, BBC Radio Lancaster, Morecombe Visitor and Lancaster Evening Post to name a few.

Quotes

Hypnotic power of the light fantastic

Emma Byrne - London Evening Standard

Like watching flesh-and-blood CGI

Mark Monahan - The Telegraph

Journal

Grassroots music venues are the lifeblood of our music industry. Without them, would we have our favourite bands, or core memories? Would the UK have its international renown? The GMV crisis is worsening, and we are losing venues at an unprecedented rate, so it’s vital that we come together to support change. We’ve had the […]

Journal

Not to be missed! The Irish Nation, a collection of Irish iconography by renowned mosaic artist Mark Kennedy including works featuring George Best, Oscar Wilde, Sinead O’Connor and Shane McGowan, is being exhibited now in cultural and creative venues throughout Manchester City Centre and will be on display ’til 31st March 2024. Commissioned by Irish […]