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Captured at the Donmar Warehouse King’s Cross Theatre in 2016, the pioneering and hugely critically acclaimed all-female Shakespeare Trilogy consisted of Julius Caesar, Henry IV and The Tempest.
The first film, Julius Caesar, was released in cinemas, and had a World Premiere at Edinburgh International Film Festival, where it was nominated for two awards.
The Trilogy also made its way to the BBC as part of BBC Four’s Hear Her season, beginning with the broadcast of Julius Caesar before the rest were made available on the BBC iPlayer for six months.
Shakespeare Trilogy on Screen Roadshow was the final part of the project; a workshop, a screening and Q&A event for teachers and students, which toured Salford, Wolverhampton, Wakefield and Plymouth before returning to London’s Donmar Warehouse.
We drew upon our extensive experience in stage-to-screen productions and for the initial launch we put together a strong media relations campaign, with high-profile cast interviews placed with major outlets, across a broad scope of audiences.
We also arranged a full junket covering print, online, broadcast and regional titles at the EIFF with four key cast and crew members; Phyllida Lloyd, Jackie Clune, Jennifer Joseph and Karen Dunbar.
Several screenings were attended by The Observer, Mail on Sunday EVENT Magazine, the Daily Express, Screen International, and The Stage, amongst many more.
Ahead of the BBC4 broadcast as part of the Hear Her season and subsequent iPlayer release, we placed huge importance on the ground-breaking all female casting and devised a bespoke publicity campaign that focussed on achieving cut through into all TV listings, national features and relevant social channels – we placed interviews with Phyllida Lloyd in the Observer New Review and Olivier Award winner Sheila Atim in the Daily Telegraph. There was also an insightful piece in the Guardian from the Donmar’s outgoing artistic director and executive producer Josie Rourke and Kate Pakenham, which you can read here.
There were further features, previews and reviews in The Sunday Telegraph, FT Online, i, The Sunday Times, The Times, The Times Online, Daily Mail and picks in Radio Times, TV Times, Total TV Guide and TV&Satellite Week.
For the final strand; the Shakespeare Trilogy on Screen Roadshow we looked into the education side of things, cooked up a plan and generated a strong regional campaign on that basis achieving local coverage around each stop on the tour, culminating in an interview feature with Phyllida Lloyd in TES.
(Images: Donmar Trilogy / Helen Maybanks / Nadav Kander)
One of the most important theatrical events of the past 20 years.
Impressive work all round.
