Client

Free Rein by Lime Pictures for Netflix

Results

17

pieces of coverage

23m+

reach

4

pieces of kids coverage

About

Free Rein is a teen drama made by Lime Pictures’ for Netflix. It is a multi Emmy Award winning coming-of-age story about an American teenager, Zoe, and her summer of intrigue in the British countryside, Free Rein was shot on location in Cheshire and then Anglesey and was set on a beautiful island off the coast of Britain.

Free Rein 1

The Campaign

We tapped into our experience and expertise in the teen market and put together a bespoke programme publicity campaign in a very short space of time; generating cut through in a hard to reach demographic, with a range of tactics from media relations, to exclusive social content alongside traditional previews and reviews.

We quickly achieved picks and highlights in Radio Times, Daily Mail, Total TV Guide and The Sunday Times as well as regional pieces in Wolverhampton Express & Star, Shropshire Star, Aberdeen Evening Press and Irish News.

Through the effective use of individual pitches across the campaign we placed a review in The Sunday Times, an interview feature in Kidzcoolit and two separate interview features in Girl Talk as well as leading TV based pieces in The Week Junior and Refinery 29.

(Images: Free Rein / Lime Pictures / Netflix / publicity shots)

Quotes

The cast is impressively multiculturally diverse, while the message of the show is always about the power of friendship over self-interest.

Andrew Male, The Sunday Times

If you want to watch nice young people fall in like (not love) on a UK coastline, watch.

Ariana Romero, Refinery 29

Free Rein | Season 3 Official Trailer | Netflix

Twitter
As it's #RandomActsOfKindnessDay we're reminded of the 2016 #ClangersForKindness campaign, which we were delighted… twitter.com/i/web/status/1…

@todayissundaeLast Monday at 03:50 pm

Journal

It’s no secret that we are hugely proud of our relationship and work with our friends at Manchester Animation Festival – year on year the festival grows in stature and we are so happy to be part of that journey. With MAF being the UK’s largest animation festival, this is obviously something that Manchester can […]