Client

Creative England

Results

800m+

reach

330

pieces of coverage

9

month campaign

About

A pioneering not-for-profit company which accelerates talent and ideas across tech, games, TV and film.

Creative England’s vision is to make our country’s creative talent and businesses the most successful & innovative in the world; providing a platform for new voices; generating jobs and economic growth.

Creative England 1

The Campaign

Sundae was Creative England’s retained agency and worked across the organisation’s entire portfolio of talent programmes, events, reports and thought leadership. 

Key topics include equality in the workplace, plus diversity and gender parity in filmmaking and across the creative industries.

We delivered communications for Creative England’s Live events – including Northern Lights (June 2016), CE Live Synthesise 2017 and a selection of the regional BE MORE events.

To amplify the reach of these events, we leveraged announcements including Creative England’s C50, which recognises the achievements of 50 of the most exciting, innovative and disruptive creative companies and individuals across film, games and digital media, and announced the findings of a Nesta report, which identified creative clusters across the UK, highlighting where the creative industries exist and why, plus profiling key companies in each region of the UK. 

Vital coverage was generated in Broadcast magazine, the Guardian, the Daily Telegraph, CNET, Marketing Week, Creative Review, PocketGamer, Sky News, Campaign, Develop, among many, and an ongoing profiling campaign for CEO and filmmaker Caroline Norbury generated coverage in Broadcast, Screen International, Radio 5 Live Daily and Huffington Post.

Other projects, among many, included the launch of Shortflix, a short film development partnership between Creative England, Sky Arts and the National Youth Theatre and Eagle Lab Flight, in partnership with Barclays, a creative technology accelerator with creative workshops and events, with lead stories in City A.M. and The Drum.

We also supported the profile of iFeatures, the company’s hugely successful feature film development programme, with a DPS in Screen International, and feature on Radio 5 Live.

(Images: Decoy Media, iFeatures/Lady Macbeth)

Quotes

Creative England’s CE50 ‘recognises businesses for their services to creativity and innovation and includes startups in the film, tech and gaming industries.

Emma Featherstone - Guardian

Creative England’s boss says brands have got to stop thinking about technology and creativity as two separate entities in order to fuel innovation.

Lucy Tessaras - Marketing Week

Video

Twitter
We went global with our campaign for @ShangrilaGlasto’s Lost Horizon Festival, with people attending from over 100… twitter.com/i/web/status/1…

@todayissundaeFriday at 10:00 am

Journal

At Sundae, the summer is our favourite work season, we love music, art, sunshine (and rain), ice cream (clearly), but most of all, we love people. We love bringing people together for new experiences, challenges, and everything that goes along with being at a festival. I absolutely LOVE working with Shangri-La at Glastonbury, and naturally […]