Client

Sundae Owned Project

Results

320k

People

250

Events

578m

Media Reach

The Campaign

Established in 2013 Design Manchester is a world class, nationally recognised, creative festival for Manchester, celebrating creativity, collaboration and inclusivity in the worlds of art, design, illustration, animation and photography.

Sundae MD Fiona McGarva is Design Manchester’s Festival Director, and Sundae’s challenge is to produce all events, publicise the festival and provide film and music curation.

Working closely with specialist media we developed long term relationships that built year on year, and developed a social media presence and that is knowledgeable and informative.

Design Manchester 12

Results

Key partnerships in place each year to deliver audience including Extinction Rebellion, adidas SPEZIAL, the Manchester Science Festival, prolific graphic artist Swifty, the Robin and Lucienne Day Foundation, Mayfield Depot, Hermes, G . F Smith, the Co-op Group, Ladies, Wine + Design, We are Bury.

A film festival, curated by Sir Christopher Frayling alongside Fiona McGarva and Malcolm Garrett, in partnership with HOME and Bradford’s Widescreen Weekend.

Media partnerships with Creative Review, the Guardian and the BBC, producing partner events and content.

Huge press profile for highly attended creative talks, workshops, exhibitions, and social events across art, design, film, music, illustration, animation and photography.

Key participants including Harris Elliot, Paula Scher, PINS, Buzzcocks, Alex McDowell John Cooper Clarke, Mark Kennedy, New Order’s Stephen Morris, Helen Storey, Field, Fred Deakin (Lemonjelly), Malika Favre, Peter Girardi.

A large scale marketing campaign including outdoor, print, digital, social.

Journal

Some of our favourite projects at Sundae are grassroots festivals happening in towns and cities across the country. We’ve looked after a good few of them now, helping grow audiences, drive attendance and make sure what they’re doing is seen beyond the places where they happen. They’re not in competition with the big national festivals. […]

Journal

We spend a lot of time at Sundae helping organisations tell their stories, but some of the most useful work happens much earlier, before there’s a press release to write, a website to fill or anything to shout about. New funded organisations and projects can have years of work behind them before most people ever […]