As part our work with the wonderful BBC Philharmonic we have had the absolute pleasure of looking after the communications campaign around their fascinating concert within The Royal Northern College of Music’s festival, Future Music #4.
The RNCM’s Future Music Festival explores the boundaries and intersections between science and art. Produced by PRiSM, the Royal Northern College of Music’s Centre for Practice & Research in Science & Music, Future Music #4 featured ground-breaking world premieres from composers Robert Laidlow and Emily Howard, performed by the BBC Philharmonic and brought to life by conductor Vimbayi Kaziboni.
This performance marked the 5th anniversary of PRiSM, the 50th Anniversary of the Royal Northern College of Music and the BBC Philharmonic’s Centenary. It celebrated the ongoing collaboration between PRiSM and BBC Philharmonic through their shared interest in science and technology.
Our aim with this campaign was to amplify the forward thinking, experimental nature of the orchestra, as well as the incredible work of RNCM’s PRiSM; with such unique material and ground-breaking performances comes the opportunity to tap into some different media sectors that would usually be outside of the orchestral music realm, so that is what we did.
Following an in-depth pitching process to some targeted specialist media, we achieved a detailed video feature documenting the concert that went out post-event on New Scientist, with listings, previews and interview features on I Love Manchester, About Manchester, BBC Radio Manchester respectively.
Working on this concert further opened our eyes and minds to possibilities via the link between science and art, and in particular the infinite potential of music for reinvention and incorporation of ground-breaking technologies.
We will be following the BBC Philharmonic’s future journey with interest in the excited anticipation of what it can show us next, and if the notion takes you, you should do the same.
Tom x
Photos by the BBC Philharmonic
