ATG’s Swansea Arena launches with Royal Blood and a show-stopping visual art project

Well, as weeks go… this one has been pretty special! We have just returned from beautiful, sunny Swansea, where Royal Blood became the first music act to play as part of Swansea Arena’s launch season, in a special event ahead of their biggest European tour to date.

The brand-new Arena is simply stunning and Royal Blood were the perfect opening act; they showcased the state-of-the-art technical and sound capabilities with an electrifying show that very nearly blew the roof off the place as the packed crowd partied the night away.

We had some lovely support from the national and regional media with gig reviewers from The Times, The Express, Classic Rock Magazine, Total Production International, Wales Online, South Wales Evening Post, Wales 247 and Buzz Magazine all heading along to take in the performance and, naturally, everything that the venue has to offer.

It was also incredible to see ‘From Swansea, With Love’, a show-stopping visual art project featuring words of love and welcome from well-known musicians, actors, comedians and presenters from Swansea and beyond, that we put together with our friends at Instruct Studio, popping up around the city, to celebrate its amazing redevelopment and mark the opening of the Arena which is at the centre of the £135m Copr Bay development.

Beautiful phrases, celebrating Abertawe and its music, sunshine, art, creativity, memories and, of course, the gilt edged coastline, have been contributed by Cerys Matthews, Keith Allen, Luke Evans, Michael Sheen, Rachel K Collier and, friend of the venue, Huw Stephens.

The visual art appears on poster sites, digital screens and hoardings across the city, in addition to screens at Swansea Arena and two hand painted murals from Swansea’s own, Fresh Creative.

Its launch also garnered huge press support on a national and regional level with coverage appearing in The Independent, Evening Standard, Wales Online, ITV.com and hundreds more news titles from around the UK, while Broadway and Hollywood’s Luke Evans was posting about it live on the day, and Cerys Matthews and Rachel K Collier also offered some lovely social media support.

We were over in Swansea for just a few days but we even had time to make a film with Huw Stephens which sees him give us a guided tour of the brand new Arena and the visual art project… 

Our friendship with the lovely folk at ATG goes back a number of years now and we have been working on the communications campaign around the development of  Swansea Arena for nearly four of them… we just can’t wait to see what the future holds for this game changing entertainment venue and the good people of South Wales!

Tom x

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Huw Stephens on the launch of Swansea Arena

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