It’s been an exciting summer so far for Sundae with plenty of festivals, events and new shows in the calendar but one of our highlights has been working with Hoopla Animation on a summer holiday story about the studio’s much loved pre-school show Daisy & Ollie.
Daisy & Ollie airs on Cartoonito and is voiced and exec produced by British comedian Jason Manford. The 2D animated show aims to encourage pre-schoolers explore the world around them and help with the answers to some of life’s biggest questions such as ‘Why do we have to wash?’, ‘How many stars are in the sky?’, ‘Why do we dream?’ and ‘How do you stop the hiccups?’.
Sundae devised a successful nationwide press, digital and social campaign to keep the brand front of mind for parents throughout the summer months.
We quizzed 1500 parents of 2-6 year olds from across the UK to find out all about the difficult and sometimes challenging questions their inquisitive little ones put them on the spot with during the summer holidays.
The survey discovered that on average inquisitive little children each ask their parents a huge 55 questions every single day of the summer holidays – that’s 2310 questions per child over the six week summer break.
Overall, the findings of the survey were incredibly news worthy and resulted in some amazing national coverage for Daisy & Ollie. Highlights included The Guardian Online, Mail Online, Mirror Online, MSN, Mail on Sunday, The Guardian G2 and The Sun, with other major regional titles such as The Sun and Irish Mail on Sunday also covering the story.
Family titles also included Raring2Go, Parent Talk, Mummy Fever and Nursery World.
To support the resulting news story, Sundae worked closely with Hoopla to deliver two social media videos that put UK parents, and Daisy & Ollie exec producer Jason Manford on the spot to answer the most difficult questions faced by parents every day such as ‘Where do babies come from?’, ‘Why do we have to go to bed?’ and ‘How come you’re allowed that and i’m not?’.
The videos were a hit with fans on social media and we worked closely with Jason Manford’s social team to amplify the campaign, delivering overall social reach of over 9.7 million.
Luckily for UK parents, who face these questions year round, Daisy & OIlie is always on hand to help, and we’ve got some exciting news to share for the brand in the coming months….
Watch this space!
MC x
The survey discovered that on average inquisitive little children each ask their parents a huge 55 questions every single day of the summer holidays – that’s 2310 questions per child over the six week summer break.
