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For this project we strategised and delivered the communications campaign for the UK national tour of the much anticipated new work by the Russell Maliphant Dance Company, Silent Lines, featuring dates in Nottingham, Newcastle, Guildford, Salford Quays, Wycombe, Birmingham, Taunton, Llanelli, Aberystwyth and Lancaster before organising press attendance for the final shows at Sadler’s Wells, London.
Over the course of a ten month long campaign across 2019 we delivered the announcements of the work and the world premiere in April at DanceEast in Ipswich where RMCo is ‘Company in Residence’ on a national level and managing press activity for the entire tour on a regional level featuring dates in Nottingham, Newcastle, Guildford, Salford Quays, Wycombe, Birmingham, Taunton, Llanelli, Aberystwyth and Lancaster before organising press attendance for the final shows at Sadler’s Wells, London.
We planned and developed the strategy for the campaign from start to finish and worked extremely closely with the RMCo team and the press and marketing representatives of each venue within the tour in order to maximise the exposure of the production in every possible area.
As part of the campaign we placed interview features in The Guardian, The Times, The Stage and The Wonderful World of Dance amongst others.
Further regional features included Creative Tourist, Quays Life, Sommerset County Gazette, Watford Observer, East Anglian Daily Times, BBC Radio Lancaster, Morecombe Visitor and Lancaster Evening Post to name a few.
Hypnotic power of the light fantastic
Like watching flesh-and-blood CGI
