Midication Recordings’ artist Prima is back with her first full-length project Scandalous; a truly accomplished collection of top tier R&B coming straight out of Manchester, and we at Sundae looked after the full communications campaign for the release.
Dropping just yesterday, Scandalous is 100% independent, 100% authentic and 100% Mancunian; Prima’s soft and silky vocals effortlessly deliver raw and relatable lyrics, taking us on a strong young female’s journey of self-discovery, self-love and the inevitable ups and downs of the hectic, emotional roller coaster we call life.
Fully produced by our friend JSD, Head Honcho at Midication, this is an album to get lost and found in; it will make you question yourself, your relationships, what it all means, and all-the-while hitting you in the gut with a soul-filled reminder of why we fall in love in the first place.
Prima is at the forefront of Manchester’s burgeoning R&B movement; she joined Midication in the label’s very early days and has since been making huge waves with tracks featuring on PrettyLittleThing’s (PLT) ad campaigns with Molly-Mae Hague and Tamara Francesconi, with a very special project alongside the global fashion giant soon to be announced.
She has amassed hundreds of thousands of streams on Spotify and the Manchester singer has also performed on the BBC Music Introducing stage at Reading and Leeds Festival, been playlisted by Rinse FM, and has seen the music video for her track ‘100’ premiere on Earmilk, as well as an artist feature on DJ Ace’s BBC Radio 1 Xtra show, and one of her songs being handed the ‘Track of the Week’ title on BBC Radio 1.
We really couldn’t wait to share the news of this outstanding album, and our excitement was more than matched by Manchester’s media with brilliant coverage appearing in Manchester World, The Manc, The Manc Audio, Manchester’s Finest, About Manchester and Unlock Manchester
The future is set to be incredibly exciting for Prima, JSD and the full team at Midication Recordings… and we cannot wait to see what happens next.
Scandalous is available on all platforms now and you can catch Prima at Beehouse, Deansgate Locks, Manchester on Sat 21st May for her album live launch show, tickets will be on sale soon.
Tom x
