Over the last few weeks, we have been working with our friends at Manchester City of Literature on the communications campaign for their celebration of UNESCO’s International Mother Language Day (IMLD), which launches today. As with a lot of real-life events over the last year, this two-week long celebration has evolved to survive and comes […]
The gripping drama featuring amazing dance sequences is produced by Cottonwood Media and filmed on location at the Paris Opera Ballet.
The show stars up and coming British talent – Jessica Lord (CBBC’s The Next Step), Hannah Dodd (Harlots), Eubha Akilade (Eve, Clique), Rory Saper (The Legend of Tarzan) and Canadian actor Castle Rock (The Descendants 2).
The series also boasts UK director Matt Bloom, best known for his 2018 International Emmy and BAFTA nomination for the hit series Hank Zipzer.
This show is trail-blazing youth content and the first time young people’s content has been given the high end international budget now associated with adult content.
Working with the Nick UK press office, Sundae delivered an extremely well attended press junket in central London that achieved key coverage across an extensive list of national titles with 22 pieces of coverage across print and digital with an overall reach of 60,116,174.
National coverage included previews, features, fashion features and listings The Daily Mail, Radio Times, TV & Satellite Week, express.co.uk and BT.com. There was strong kids coverage in Fun Kids, Kidzcoolit, Girl Talk, Shout, First News and Top of the Pops and great regional coverage in the East Anglian Daily Times.
There was strong interest in the Scottish cast, Eubha Akilade and Christy O’Donnell which led to interview features and news stories in Scottish Sunday Express, The Scottish Sun, The Herald and The Scotsman.
Working with the team at Nickelodeon is an absolute pleasure and their strong support and collaboration was fundamental to delivering such a successful campaign… this isn’t one we’ll forget in a hurry!
(Images: Nickelodeon UK)