Back in early 2017, a good friend of mine who grew up in a small village in the countryside recommended that I watch a new comedy on BBC Three because it was “bang on the money” as a representation of his “hilarious” formative years. That comedy was This Country. I followed his instructions, as he […]
After generating successful campaigns in 2017 and 2018, Sundae returned to lead the press and publicity for the 16th annual London Short Film Festival in 2019.
We absolutely LOVE this Festival so we were giddy kippers when we got the call to get involved for the third year on the bounce!
LSFF is a vital moment in the UK film calendar, a beacon of inclusive and ground-breaking film-making from a diverse range of backgrounds. The Festival shows a huge selection of UK and international short films across music, culture, and politics.
As we have done each year, for the 2019 edition we cooked up bespoke campaign for each strand of the festival – Music, LGBTQ, Fashion & Culture, international and we achieved coverage across national, London specific, film, events, music, comedy, LGBTQ, fashion & culture and international media outlets.
We used a variety of announcements and strategies including LSFF spokesperson interviews, filmmaker interviews, programme launch news stories, event listings, previews, reviews, event attendance coverage in order to push the festival to the fore within each sector.
National coverage ran in national newspapers The Telegraph and i Newspaper and blanket coverage ran across all film titles including The Fan Carpet, The Cine Eye, Film Daily, Horror Hothouse, Back to the Pictures, Take One Cinema and Jump Cut Online to name a few.
LGBTQ coverage appeared in DIVA Magazine, Gay Star News and Qweerist and culture based coverage ran in Frieze, ASFF, The British Blacklist, Asian Image, GQ and NOWNESS amongst others. We also locked down interviews on BBC Radio London, LBC and BBC Radio 2.
As ever, the LSFF team were an absolute dream to work with; their programming skills and level of organisation and enthusiasm never fails to make our jaws hit the floors.
For us, they are the perfect client; they mirror our energy and we bounce off each other. Combined, the forces never fail to deliver and we can’t wait to get started on 2020’s instalment.
Much love to all films no matter how short – the content at LSFF always lives long in the memories of all in attendance.
(Images: London Short film Festival / Time Away / GIRL / Constellation of Cosmic Queens / No Woman is an Island / Rohan Ayinde / publicity shots)