Following a successful campaign in 2017, Sundae returned to lead the press and publicity for the 15th annual London Short Film Festival in 2018. Celebrating its 15th anniversary, LSFF is a vital moment in the UK film calendar, a beacon of inclusive and ground-breaking film-making from a diverse range of backgrounds. The festival shows a huge selection of UK and international short films across music, culture, and politics.
As part of our strategy we created a bespoke publicity campaign based around the festival’s individual strands – Politics, Music, Culture, Brexit, BAME, LGBTQ, international, Industry and the With Teeth bi-annual commissioning award from LSFF supported by Arts Council England
With the programme boasting particularly strong and diverse content, something we’re extremely passionate about, and wanted to shine a bright light upon.
A key highlight was a legacy screening of pioneer of Black British cinema Ngozi Onwurah’s rare works, followed a panel discussion with Ngozi , producer Simon Onwurah, Hilja Lindsay-Muwonge (actress, Flight of the Swan) and Sian Ejiwumi-Le Berre (actress, The Body Beautiful).
Ngozi Onwurah was the first Black British woman to have a feature film released in UK cinemas (Welcome II The Terrordome,1995), and was of huge interest to the press with pick up from British Blacklist and Run Riot among many. Plus despite a tight schedule and LA time difference, we also secured an interview feature with Don’t Panic London, it’s an amazing, insightful piece and something we are incredibly proud to have been part of.
Sundae x
LSFF is a vital moment in the UK film calendar, a beacon of inclusive and ground-breaking film-making from a diverse range of backgrounds.
