We’ve just left the opening night of London Remixed Festival and we’re mopping our party perspiring brows so we can tell you all about it… What. A. Night.
Everyone’s noticed a certain energy in the room at gigs at the moment, right? The palpable happiness and excitement as music fans are elated to be able to witness live performance first hand, once again? Well, tonight has definitely not been an exception; the atmosphere was electric, the venue was jam-packed and everyone in attendance was well up for losing themselves in the music.
The evening has been dedicated to a celebration of 25 years of Continental Drifts with a brass band spectacular including sets from DJ Chris Tofu, DJ Dials Davis, Intergalactic Brasstronauts, London Brass All Stars, New Car Smell, as well as the launch of Festival Lab, a new stage curated by a group of producers from its just-as-new course of creatives.
It brings us all at team Sundae so much joy to welcome London Remixed back with a full live line-up at Rich Mix Arts Centre and, after a year spent in virtual reality, the simply incredible members of the Festival team have challenged themselves to kick global London into the future with a live music culture clash by a wealth of artists and partners from around the world… and something is telling us that they will succeed!
The two-day indoor festival is showcasing over 25 cutting edge bands and DJs from a range of cultures offering up the best in Latin Grooves, African Rhythms, Tropical Bass, Vintage-Remix, Desert Remix, Balkan Beats, Urban Roots, Acoustic Soundclash and Brass Band Remix, as well as offering creativity, fun and madness, complete with a buzzing atmosphere, but without the mud, rain or hassle of camping.
As clients and communications campaigns go, Remixed is well and truly up there with our faves due to the variety of media that the all encompassing programme allows us to engage; we’ve seen amazing support in the form of previews, features, interviews and listings from DESIblitz, London Live, London TV Online, Hackney Gazette, East London Advertiser, Rhythm Passport, BBC Radio London, BBC Asian Network, Time Out London, The Londonist and The Weekly Gleaner, amongst others.
The Continental Drifts Festival Lab programme is designed to support the next generation of event producers. Over 12 weeks, the young producers learn all about production, programming, marketing, sponsorship and audience development, culminating in them planning their own programme of activity tonight at the festival under the collective title, The Vybe Engyneerz.
Such is the innovative nature of the programme, it has attracted the attention of our friends at Total Production International and Access All Areas, who are keen to find out more about it and how it is at the forefront of securing the future of music festival production in the UK following the uncertain time we have all been through. The Vybe Engyneerz will be having interviews with both publications next week.
Right now, we’re all off for a disco nap because tomorrow will see four incredible stages filled with an eclectic selection of live acts, performers and DJs playing music from around the world meeting the 21st Century; from Future Arabic music, African, Latin remix all the way to new UK folk and very funky DJ’s, with sets from Daytimers, James Riley & Rooftop Assembly and Mina & Bryte, plus LOADS more.
We’ll catch you in the dance x
