We’ve been working hard on the stage to screen film of E Nesbit’s The Railway Children – and it’s been such a wonderful campaign to be part of.
The Olivier Award winning production was filmed by Genesius Pictures in the unique Signal Box, a custom built theatre at the National Rail Museum in York. This production featured the train from the original 1970 film, which made it extra special.
We launched press and publicity campaign late last year, in addition to looking after all social media marketing for the film, which was shown on Easter Monday in over 400 cinemas.
We gained exciting national and all-important regional coverage through interviews, competitions, reviews, video content, features and listings. Some of my favourite pieces appeared in The Guardian, The Londonist, Evening Standard,The Mail On Sunday, The New Day, The Mirror, Top 10 Films, The Skinny, Metro. In addition there were hundreds of regional pieces of coverage, which were produced working with the local cinemas and the film’s marketing director Jane Smith.
I loved producing and delivering the social campaign, in particular creating videos for social media from BTS footage and tailoring our posts to ensure they worked perfectly for The Railway Children’s very specific audience.
It was very exciting for me personally to work on The Railway Children, as it was my first experience following a film from production through to launch. I found it so insightful seeing the film grow from initial plans to then gaining coverage in some of my favourite publications such as The Guardian.
It was also an absolute pleasure to be part of the press launch at The Courthouse Hotel, Soho; everyone who attended loved the film and the whole event was a massive success.
There are still lots of encore screenings making their way to various cinemas in the UK, be sure to jump on board and catch it if it is calling in to your home town.
Becca x
(Images: Andrew Lamb and Anthony Robling)
