ATG Stockton Globe



pieces of coverage.


million reach.


social impressions.


Stockton Globe, ATG’s brand new flagship music and comedy arena, due to open its doors in 2021, revealed its £28 million restoration and first shows on sale, at a ground-breaking digital industry showcase, which used VR technology to put the stars on stage in Stockton for the first time in over 40 years.

Stockton Globe’s trailblazing showcase was an access all areas industry tour for today’s world. The showstopping mixed media event told the story of the venue and its plans for the future, with added stardust sprinkled throughout, as VR performances and filmed contributions revealing some of the high-profile music and comedy talent due to play the venue in 2021.

Sundae looks after all communications for the venue and worked closely with the ATG team on the facilitation of the virtual industry showcase from start to finish.

Stockton Globe 4

The Campaign

With 2020’s obstacles to deal with, we wanted to create a virtual launch event that felt as close to the real thing as possible; we filmed broadcaster and DJ Georgie Rogerson on green screen so that she could be the very first person to set foot on the Stockton Globe virtual stage while she hosted the event.

Working alongside the ATG team, we drew up an extremely targeted list of journalists from media sectors including music and event trade, national music and regional, alongside a carefully selected list of promoters and influencers and invited them to attend the virtual event. We also sent RSVPs a launch party in a box to their home so that they could join us in raising a glass to toast proceedings.

130 press, promoters and opinion formers watched the virtual event live, and the unlisted film has 1,287 views at the time of writing.

We achieved 27 pieces of coverage across a range of key national, regional, trade and genre titles with national coverage appearing in, British Comedy Guide, TPi,  Access All Areas, Prog Magazine, What’s On Stage and Team Rock.

There was a particularly good regional presence with coverage in the Northern Echo, Gazette Live, NE Volume, NARC. Magazine, B Daily, Evening Gazette, BBC 1 North East, TFM and BBC Radio Tees.

Social Media was also very strong as posts for the announcement had a massive level of engagement reaching 600k people.


"After receiving a £28 million restoration, the Stockton Globe has been given a lease for life, and will see incredible acts take the stage next year."

Callum Crumlish -

"Aside from the big names, we’re particularly excited about The Link, a smaller space which could play host to emerging artists and local up and comers."

Claire Dupree - NARC. Magazine

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