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Noisily’s 10th anniversary took place on 6th-9th July ‘23, welcoming festival-goers from across the globe to its spectacular new site in Barkestone Woods, just outside Grantham, Lincolnshire.
Noisily is a family forged in a holistic environment which feeds the mind, body and soul. Each year attendees gather in the woods to dance, create, learn and connect. Guided by the environment and grounded in nature, Noisily celebrates the individual and cultivates understanding in the collective.
The truly unique experience unveiled an enormous programme featuring the widest selection of music, wellness, art and performance that Noisily has ever hosted, as the festival held its largest event to date in July ‘23.
Our role was to work closely with the festival organisers and wider team to deliver a bespoke multifaceted press campaign celebrating Noisily’s 10th anniversary and new event location, telling the story of the festival through the people behind it, and highlighting the three main strands to broaden and diversify Noisily’s audience, attracting national attention whilst growing the regional support.
We produced a compelling announcement release to mark the festival’s anniversary and new location, creating a buzz around the milestone and generating excitement around the fresh setting.
We also implemented a comprehensive approach to promote the festival’s three main strands: music, wellness and art. By working with performing artists, wellness contributors, and Noisily’s art director, we drew stories and developed talking points in order to attract a variety of press and media.
We told the story of the festival through its key organisers and contributors, humanising the event and creating a deeper connection with the audience by generating emotional coverage and content.
We achieved 47 pieces of coverage across a range of key national, regional, trade and genre titles, with features, interviews and reviews appearing in Glamour Magazine, Conde Nast Traveller, Stand Out Magazine, Total Production International, Broke Magazine, Data Transmission, DJ Revolution, The Festivals and Leicester Mercury, as well as a series of interview features in collaboration with BBC Radio Leicester who also came along to broadcast live from the woods.
We were on site for a press tour offering journalists an alternative perspective on the festival by engaging them in an interactive experience and workshops led by key contributors, showcasing the Mind Body Soul wellbeing area and the arts programme, highlighting the festival’s diverse offerings and the unique experiences.
Images by: Jake Davis & Sammy Leigh Scholl
"Noisily once again sets precedence for a mesmerising and extraordinary experience that couldn’t be re-created."
"You have it all at Noisily, including techno, tribal house, dub and drum’n’bass, and a ten-metre-high pyramid that blasts all the sounds you could ever want!"
