Client

Contact: BBC Performance Live

Results

500m

Reach

500k

Viewers

54

Pieces of coverage

About

I told my Mum I was going on an R.E. trip, a co-production from Contact and 20 Stories High, filmed for BBC Performance Live.

A warm and honest drama exploring issues around abortion for young women today. Told through the voices of four young women, the production interweaves real interview material, song and spoken word to portray true stories and experiences.

Our role was to deliver a publicity campaign that maximised this TV broadcast opportunity for Contact and 20 Stories High.

Due to the subject matter it was essential to handle the campaign carefully and sensitively, liaising with all key stakeholders and working closely with the young cast to support them during all press interviews.

BBC Performance Live 4

The Campaign

We created a bespoke campaign that ensured cut-through into all TV listings and national supplements and the show was critics choice in the Guardian, Telegraph, Observer, Radio Times and Sunday Times Culture.

We also devised a tailored feature pitch specifically targeted press that would handle the topic sensitively and our talent campaign offered a spread of voices, keeping the conversation balanced.

All of which resulted in national broadcast interview features including BBC Breakfast and BBC Radio 5 Live, alongside women’s titles such as Elle, Refinery 29, Emerald Street and The Pool, and cultural coverage in DesiBLITZ, British Blacklist and Nubian Times.

(Image credit: Gary Moyes)

Quotes

Leaving the viewer with more questions than answers, the drama is a step in the right direction towards combatting the stigma around abortion.

Refinery29

With live music, four young actress relay a script with sensitivity, tears and laughter, telling the verbatim stories of more than 50 real women who have experienced pregnancy and abortion.

The Times

Highlights

Twitter
We're thrilled to welcome some amazing publications to see the final leg of the @Sadlers_Wells tour tonight! ✨ Hug… twitter.com/i/web/status/1…

@todayissundaeLast Friday at 10:00 am

Journal

Ok, I’m just going to be straight up and put it out there. We absolutely LOVE The Circle here at Sundae, so when we were invited to work with our good friends at Channel 4 on publicity for series 2, there were high-fives flying around the office like no-one’s business! The mission we gladly accepted, […]