Andy and the Odd Socks





reels views


Andy and the Odd Socks are a band creating music for young fans and their families, with a CBBC Children’s show, live tour and several albums under their belt. 

 They reached out to Sundae to deliver a PR and Social Campaign to support all of their activity in Spring / Summer 2022, including the TV show, an album launch, a UK tour and a number of festival announcements. 

Queen legend Brian May makes acting debut

The Campaign

Joining the campaign a month ahead of the album release, we quickly got to work with posts to support the pre-order campaign across the band’s store and all streaming platforms. We created engaging content including memes, competitions, quizzes and teasers to build excitement in the run up to the album release date. 

On the day of the album release we ran a Facebook live Q&A with the band which garnered more than 870 comments from the audience.

Fan engagement was key in our strategy for social media, the band has a loyal core audience of super fans and we made sure to authentically nurture and harness this throughout the campaign. We encouraged audience interactions and support by replying to comments, sharing their posts in fun and interesting ways and asking for their input and opinions.

Throughout the tour we used Stories and Reels to give followers backstage access to the band, sharing fun behind the scenes moments and a glimpse at their impressive live performances. We guided the band on capturing their own content for some shows and attended the Manchester and Hackney shows ourselves – posting in real time and providing a live POV for anyone unable to be there in person. 

During the three months we managed the social channels, posts had over 1.5m impressions and followers across all platforms grew by 2k fans in total.

We drove a huge increase in Instagram and Facebook Stories views and interactions with live content throughout the tour being viewed by thousands. Interactive quizzes, polls and UGC shares on Stories boosted fan engagement on the platform.

Reels that we created using content from the tour and TV series were viewed over 65k times all together. 


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