Just last night, we attended and managed press and social media for the very special advance, exclusive screening of brand-new feature film Canyon Del Muerto, directed by Coerte Voorhees, starring Tom Felton (Harry Potter) and BAFTA winner Abigail Lawrie (The Crown), which also featured a Q&A with the cast and director.
Canyon Del Muerto is a stunning historical epic and the important true story of Ann Axtell Morris, North America’s first female archaeologist who worked with her husband Earl Morris (the inspiration for the Indiana Jones character created by George Lucas) and the Navajo in the 1920s, to uncover America’s first civilization – the Anasazi.
Ann struggled to prove herself in a male-dominated profession, but she was overshadowed by her husband’s accomplishments and virtually left out of the history books.
Their trek across the magnificent Southwestern United States was fraught with danger as their Navajo guides discouraged them from their descent into the canyon, which they believed was cursed.
The incredible supporting cast includes Hanako Footman (The Crown), Academy Award Winner Wes Studi (Dances with wolves, Last of the Mohicans), Academy Award Nominee Abigail Breslin (Little Miss Sunshine), James Hillier (The Crown), and Jacob Fortune-Lloyd (The Queen’s Gambit, How They Run).
With the importance and type of subject matter, and the advanced and exclusive nature of the screening, we spoke to a very targeted selection of media and generated interest within a very specific sector. In the audience, we had The Express, The Guardian, New Scientist, Current World Archaeology, Minerva, and British Archaeology, with an in-depth feature on the Q&A running in The Express just a couple of days later.
We looked after the press in attendance and made sure they got what they needed from the evening, and in addition we devised and managed birth of the Canyon Del Muerto official Instagram account, as well as the gathering of all social media content inclusive of all cast and director interviews and audience vox-pops before and after the screening.
It has been a brilliant journey working with the Canyon Del Muerto team and we cannot wait to see what’s next for this hugely important story.
Tom x
Pictures by: Shoib Ahmad and Olivia Ross
