We first launched Scream Street back in 2015, so we’re dead-icated fans, and it’s been a spooktacular delight to create a hybrid live and digital campaign to launch the new series on the BBC iPlayer and CBBC this Halloween for our long standing clients and co-producers of the show, Coolabi Group.
From laugh out loud jokes to silly spooks, it’s undeniable that Scream Street, co-produced and animated by award-winning Altrincham-based animation studio Factory (Clangers, Strange Hill High), is a very funny show and this October the brand has also launched its very own ‘Spooktacular Joke Book’ this year with Walker Books.
Our campaign focused on the rib-tickling themes of the programme, partnering with family entertainment company, Comedy Club 4 Kids, to deliver a super fang-tastic dead or alive family screening and interactive kids stand up comedy show, plus a content partnership with MEGA Magazine filled with comedy tricks and treats for kids across the UK to enjoy.
One of our very first live events of 2021 took place at Everyman King’s Cross Cinema, featuring three brand new episodes on the big screen, lots of tasty popcorn, free goodies from MEGA magazine and Walker Books. Comedy performances and games were delivered by some of the finest family friendly comedians in the UK; Tiernan Douieb, Bec Hill & Howard Read, performing for an audience of families, influencers and press.
In attendance we had First News, who brought along a junior reporter, TV Times and Families South West. Family and parenting influencers also included London Mums Blog, Gabi Gandolfini, Lauren Chella and family travel blogger A Moment With Franca.
For families at home, Comedy Club 4 Kids and MEGA also co-produced a four part comedy tutorial series for MEGA’s channel, which has now had nearly 20k collective views. The series, ‘Screaming with Laughter’, features an engaging crash course on how kids can kick start their comedy careers. Episode topics include ‘How To Be A Fangtastic Comedian’, ‘How To Write Spooktacular Jokes’, ‘Doing A Dead Good Performance’ and ‘Scary Stage Fright’.
Scream Street is fun for all the family, so we also delivered a media partnership with Girl Talk magazine, as part of which talented 13-year-old chef Sienna Cecco, a specialist in Italian cuisine, cooked up a delicious spooky storm for the Girl Talk World YouTube Channel, creating a Scream Street themed cook-a-long video to make eyeball spaghetti, which accumulated nearly 5k views in the first few days.
All of this, in addition to a wide reaching TX campaign with placements across Daily Mail Weekend, TV Times, First News, The Week Jnr and much much more, delivered a hugely successful launch for the show.
The brand is going from strength to strength, and the overall brand strategy also takes in a brand new Roblox game, new promotional partnership with Frankie & Benny’s and Deliveroo, a live experience at Alton Towers, and the return of the ‘Halloween at Home’ party pack available free to all families, via the CBBC and Scream Street websites, all of which generated some excellent trade and licensing coverage in titles such as License Global, Kidscreen, Total Licensing and Licensing Biz.
Don’t miss all new episodes of Scream Street available NOW on BBC iPlayer.
MC x
