Roscoe Leads the Red Carpet

On Sunday, the Sundae team headed north to Scotland where Lewis Hamilton was crowned BBC Sports Personality of the Year 2015.

This year’s prestigious awards ceremony was held at Glasgow’s SECC and we were proud to run the biggest red carpet SPOTY has ever seen.

This year Lewis Hamilton’s dog Roscoe stole the show, making the front page of the Daily Telegraph and The Daily Mail online. Press including The Scottish Sun, Scottish Daily Mail, Scottish Daily Express, Daily Record, ITN, P.A. and BBC Radio 5 Live chatted to a star studded guest list including Tom Daley, Rory McIlroy, Judy Murray, Sir Chris Hoy, Foggy and Rebecca Adlington, who hit the press with first signs of her baby bump!

The show was another glittering success, with performances from Clean Bandit and Jess Glyn, a lifetime achievement award for Sir Chris Hoy and a surprise appearance from Prince Harry!

It was such an amazing feeling to see blanket entertainment coverage the next day in the Daily Mail, Reveal, Yahoo, Digital Spy, Mirror Online and Express Online and making the front pages of The Scottish Sun.

Katy x

Posted

Journal

Since we launched, back in 2011, Sundae has created, developed and promoted festivals of all sizes across the UK. From Shangri-La at Glastonbury, through to Noisily Festival and Salford’s own Sounds from the Other City, every festival is impacted by the availability of new talent and opportunity. This year we put a focus on local, […]

Journal

It’s been so important to us to work with Hear Art, a UK social enterprise, co-founded by Cindy Sasha and Academy Award winner Rachel Shenton, over the last few months.  Today we announced the launch of Shaping Tomorrow, the brand-new, trail-blazing deaf-led video podcast created with a 90% deaf production team to amplify the voices […]