Last night we went along to Manchester Rap and R&B record label Midication’s label showcase at Northern Quarter venue Off The Square as it celebrated its 10th year.
Coming in hot off the back of an exciting 12 months for Midication, which has seen big successes for the label’s artists, both individually and collectively, with releases attracting support from major national radio stations and a 2-hour full-label show at Parklife 2021, the showcase, coined ‘Jingle Bars’ for the festive season, featured incredible live performances from D Jordan, JSD, Persia, Prima and RJ.
In addition, the label was celebrating the brand-new music videos that dropped in November from D Jordan for his new track Stunt Hard (FREESTYLE) and JSD’s latest single Back in the Mix.
Founded by JSD and Nika D of Virus Syndicate in early 2012 as an outlet for their music, Midication has since released music by Lady Leeshur, Paigey Cakey, Dope DOD, Son Of Kick (aka Born Dirty), Virus Syndicate and Dyno, plus many more.
Over the last decade the label has developed a core stable of Manchester artists as a result of JSD fully taking the Midication reins, producing and engineering for local talent and organically developing a talented roster into a family of some of the city’s best rappers and singers.
JSD, real name David ‘Jay’ Hindley, has toured the world many times over while performing as part of the legendary Manchester grime group Virus Syndicate, with music featured in Hollywood movies including Criminal Activities starring John Travolta, high profile TV shows Skins and HBO’s The Leftovers and Euphoria, as well as too many computer games to list.
The multi-talented songwriter, rapper, producer and label boss recently released his debut album ‘Late Night & Wavey Lights’ and the autobiographical tale of hope, self discovery and growth following some tragic personal experiences was heavily supported by BBC Radio 1 Xtra and BBC Music Introducing, as well as pricking the ears of some major record labels.
With a recording studio based between Manchester City Centre and Cheetham Hill, JSD supports a thriving community of talented musicians; he co-writes, produces, mixes and masters for Midication artists, and has produced for renowned artists across the UK including Dibo Brown, Misha B, and many more.
When we announced the label showcase, it received some incredible support from Manchester’s media with pieces appearing in About Manchester, Manchester’s Finest and The Manc Audio, plus more.
We’re proud to be friends of the Midication family and based on its top tier reputation, coupled with electric performances we saw on the stage last night, we cannot wait to see what the future holds for this stable of ridiculously talented Manchester artists.
Tom x
