Following the hugely successful launch of Clangers, it’s been our pleasure to work on another of Coolabi’s amazing properties, as the first episode of Scream Street aired on CBBC yesterday.
A gross-out comedy-horror stop-motion animation series based on the book series by Tommy Donbavand, Scream Street features the voice talents of John Thomson, Debra Stephenson, Tyger Drew Honey, Claire Skinner, Rasmus Hardiker, Tala Gouveia, and Jim Howick. We were even lucky enough to go and catch some of them in action when we shot the BTS film, where we caught Rasmus voicing so many characters from one of the leads, a vampire called Resus, to surfer dude zombie Doug, and the gatekeeper to the Underlands!
We worked on Scream Street’s launch at the end of September, hosting a press screening at The Mondrian on London’s South Bank that welcomed press from national and kids’ publications, talent from the show, members of the production team and the BBC.
Along with an exclusive first look at two episodes from the series, the event also saw a talent Q&A with showrunner Giles Pilbrow, John Thomson, Debra Stephenson and Tyger Drew Honey. We also handed out branded goodie bags containing Scream Street books signed by Tommy Donbavand, novelty bone pens, chocolate eyeballs and zombie fresh mints.
The 52×11 series has been animated by our friends at Factory (Clangers, Newzoids, Strange Hill High), who have made the show into something that’s both a trick and a treat through clever, stunning and high quality stop-motion animation. It’s this craftsmanship and skill that has been an important strand of our campaign, and it was great to secure an on-set feature with Animation Magazine and a double page spread in Girl Talk focusing on the production process.
From the onset of the campaign we’ve also achieved press coverage with key national, broadcast, kids’ and online titles including interviews with Debra Stephenson on Good Morning Britain and in the Sunday Express, plus some great pieces in The Sun, The Observer, Girl Talk, National Geographic Kids, Mega, SPLAT, First News, Totally Tween, Fun Kids Radio, Female First and many more.
Jess x
