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In Channel 4 Untold: My Big Boobs, dynamic broadcaster, writer and podcaster Jackie Adedeji is told her own story of living and learning to love life with big boobs, exploring s how the lives of young British women can be adversely affected by the physical, psychological and emotional hardship associated with large breasts.
Sundae worked closely with the Channel 4 press office to drive viewing, raise awareness around the documentary and topic in question, presenting Jackie with interview opportunities which give her the platform to talk about her own lived experience, and touch on the different themes that the documentary explores.
Working as Jackie Adedeji’s personal publicity team, we delivered interview opportunities across online, broadcast and podcasts, supporting her in furthering conversation on the topic, whilst also laying the groundwork for her to present future documentaries.
The campaign was considered and thoughtful, targeting outlets and journalists sympathetic to the subject matter and placements that allowed Jackie to show her personality. Our campaign prioritised longer form interviews over soundbites to ensure that the topic was not sensationalised or misconstrued
We also pursued high profile, high impact targets, delivering national broadcast interviews with Steph’s Packed Lunch, BBC Radio 4’s Woman’s Hour and Naga Munchetty on BBC Radio 5 Live, ensuring all media were properly briefed on the topic of the documentary, so that questions were relevant and appropriate.
A key online feature with BBC News was promoted across the BBC home page and BBC main news page, peaking at no6 in the most read articles across the entire BBC website. This led to an interview on BBC Newsbeat which aired across BBC Radio 1, BBC Radio 1Xtra and BBC Asian Network.
We also delivered a national press feature with iNews, and high profile podcasts including Vicky Pattison’s The Secret To and Natalie Anderson’s The Capsule.
