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Sundae delivered a full press office service whilst actively organising on-going media relations campaigns to coincide with new brands, shows and announcements to consumer outlets.
High profile TV, product and book publicity for the reboot of Clangers, Scream Street, Bagpuss, Warrior Cats, Beast Quest and more, which included a series of national launches and stunts to promote Coolabi’s key brands including red carpet premieres for Scream Street and Clangers, two major festival appearances and two press stunts.
Consumer campaigns including National Soup Month for Soup Dragon and the Innocent Big Knit, plus partnerships with Children in Need, Nordoff Robbins and Age UK.
Celebrity / influencer product mailer campaign for the Clangers product range, plus national placements in Christmas Gift Guides including Guardian, Daily Star, Sun TV Mag.
Coverage in leading national and consumer press for Clangers, Beast Quest and Scream Street including The Guardian, Radio Times, Daily Mail, Daily Mirror and This Morning.
Four page spread for Clangers 50th Anniversary and Peter Firmin limited edition print product launch in The Sunday Times Magazine.
On April Fools Day, we worked with Jodrell Bank who found the Clangers Little Blue Planet using the Lovell Telescope.
We devised campaigns to increase Coolabi’s presence within trade press in the lead up to high profile licensing trade show Brand Licensing Europe including interview features in key global trade press.
Devised individual campaigns to support digital activity and product launches for brands, including Warriors Cats Online Hub, Beast Quest Console Game and other Clangers activations including ‘ Days of Brilliant Surprises’ and ‘Clangers For Kindness, which was covered by key titles including Kidscreen, LTW media, Licensing.biz and License! Global.
News announcements, features & interviews in leading licensing titles inc Licensing Source, Licensing.Biz, Kidscreen, Progressive Preschool, License Global.
