Client

Coolabi Group

Stats

9

Years

7

Brands

Consumer

Sundae delivered a full press office service whilst actively organising on-going media relations campaigns to coincide with new brands, shows and announcements to consumer outlets.

High profile TV, product and book publicity for the reboot of Clangers, Scream Street, Bagpuss, Warrior Cats, Beast Quest and more, which included a series of national launches and stunts to promote Coolabi’s key brands including red carpet premieres for Scream Street and Clangers, two major festival appearances and two press stunts.

Consumer campaigns including National Soup Month for Soup Dragon and the Innocent Big Knit, plus partnerships with Children in Need, Nordoff Robbins and Age UK.

Celebrity / influencer product mailer campaign for the Clangers product range, plus national placements in Christmas Gift Guides including Guardian, Daily Star, Sun TV Mag.

Coverage in leading national and consumer press for Clangers, Beast Quest and Scream Street including The Guardian, Radio Times, Daily Mail, Daily Mirror and This Morning.

Four page spread for Clangers 50th Anniversary and Peter Firmin limited edition print product launch in The Sunday Times Magazine.

On April Fools Day, we worked with Jodrell Bank who found the Clangers Little Blue Planet using the Lovell Telescope.

Trade

We devised campaigns to increase Coolabi’s presence within trade press in the lead up to high profile licensing trade show Brand Licensing Europe including interview features in key global trade press.

Devised individual campaigns to support digital activity and product launches for brands, including Warriors Cats Online Hub, Beast Quest Console Game and other Clangers activations including ‘ Days of Brilliant Surprises’ and ‘Clangers For Kindness, which was covered by key titles including Kidscreen, LTW media, Licensing.biz and License! Global.

News announcements, features & interviews in leading licensing titles inc Licensing Source, Licensing.Biz, Kidscreen, Progressive Preschool, License Global.

Journal

Two things we love at Sundae? Strong women and breaking the mould. So teaming up with award-winning author Sophie Gravia on her latest release was a no-brainer. Best known for her brutally honest, hilarious and empowering RomComs, Sophie has become a literary phenomenon and relationship confidante to many. Her latest book has already lit up […]

Journal

What would you do, if you could start again? Shangri-La is a magical place nestled deep in the South East corner of Glastonbury Festival, where it feels like anything can happen.  Ever evolving, in reaction to the social and political landscape, this year Shangri-La creative director, Kaye Dunnings, went one step further with The Wilding, […]