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50%
4.4k+
Clapperboard is a production company which has delivered over 25 series and 120 hours of television, including critically acclaimed rating winners The Madame Blanc Mysteries, The Good Ship Murder, The Chase and The Teacher anthology series for Channel 5 and The Ex-Wife and The Serial Killer’s Wife for Paramount+.
It was shortlisted for Best Production Company in the Edinburgh TV Awards 2022 and Best Independent Production Company at the Broadcast Awards 2024, plus was recently announced as a nominee for Best Production Company in the Edinburgh TV Awards for 2025.
We deliver trade publicity for the company, ensuring strong visibility in UK and international titles across all shows, slate announcements, and drive profile via opinion pieces and interviews on key topics.
We show the personality of the business, sharing glimpses behind-the-scenes of series including The Good Ship Murder, The Madame Blanc Mysteries, Castaways, The Ex-Wife and thriller The Game.
Our mission is to deliver an in-depth behind the scenes look at Clapperboard’s shows and key cast and crew, to profile the business to the industry with a tailored strategy for each show.
When working on thriller The Game on 5, we produced content with Robson Green, Jason Watkins and Sunetra Sarker. We drew in over 53,000 views in the lead up to broadcast day, fulfilling the aim of raising additional awareness on the project.
For The Ex-Wife on Paramount +, as the channel focused on storyline and character development, Clapperboard rolled out BTS reels with cast, Katie McGrath, Céline Buckens, Tom Mison and Jordan Stephens, plus the director, and crew on design, locations, lighting, stunts, and more.
For returning shows, going out week by week, we have a different approach. With the return of The Madame Blanc Mysteries for a much-anticipated Series Four, we identified the need for independent social media channels.
We achieved outstanding numbers – over 687,000 views on posts we shot and edited. This helped us reach over 171,000 social media accounts on Instagram alone, bringing in over 26,000 post interactions.
For series 2 of The Good Ship Murder, we rolled out engaging weekly reels, which invited cast members like Shayne Ward, Catherine Tyldesley and Ross Adams for a candid, fun interview on their characters and overall production experience. This helped us connect with the pre-existing fanbase, and established Clapperboard’s online presence.
As a result, the campaign generated 353,000 views, over 5,000 post interactions, with 148 new followers joining in the Clapperboard platforms.
The Clapperboard social following is about quality over quantity. We’re promoting the company to a business audience, and in our first year gained 300 new followers, but also 2,300,000 content views, and a brilliant 40% increase in profile activity.
