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Band on the Wall’s brand-new NY jazz bar-inspired, The Copper Bar is a welcoming, inclusive and intimate setting featuring new lighting, art installations, future-thinking programming, and free live gigs every Friday and Saturday night.
The iconic multi award-winning live music venue has partnered with Brooklyn Brewery to create The Copper Bar, with a nod to NYC’s jazz venue Zinc Bar (previously the legendary Cinderella Club, where Thelonius Monk was the house pianist and Billie Holiday sang her earliest shows), with its beautiful hand-crafted copper bar, and inspired by the brass instruments running through the jazz, reggae, soul and funk genres.
The Copper Bar, has a striking copper bar-top, Brooklyn-based neons, is steeped in Band on the Wall’s extensive history as the longest established music venue in Manchester, with a focus on its everyday international programming. It features a bespoke hand- painted mural, and collages curated by the musician-led venue team from the venue’s archive content, along with other striking pieces of memorabilia
The Copper Bar houses Band on the Wall’s second stage, which opened as part of the venue’s £3.5m redevelopment two years ago, and creates space for the diverse and creative community that has built up around its experimental content, featuring artists from Manchester’s Elf Traps, Club Clam and Make me Feel to US based, French-Carribean singer Adi Oasis.
The new decor and The Copper Bar brand highlight Brooklyn Brewery’s partnership with the Stonewall Inn Gives Back Initiative (SIGBI) and the bar will serve its Stonewall Inn IPA, a beer for all, with no exceptions and the venue’s deep held commitment to inclusivity.
Band on the Wall is such an iconic venue, and an incredibly important part of the cultural landscape of Manchester. When the team asked us to help them launch its brand-new NY jazz bar-inspired space The Copper Bar, it was a no brainer.
Our role was to publicise the new bar, talk about all of its new features, its theme, the partnership with Brooklyn Brewery, as well as detailing the rich history of the venue, and how this is depicted through the new decor, as well as place interviews with CEO Gavin Sharp.
We worked alongside the team at BOTW to put together a release containing all key messages, while telling the story to its absolute fullest, which was a bigger challenge than it sounds due to the sheer amount of history and incredible moments associated with the venue. Then we targeted all Manchester media outlets to reach our key audience sectors and drive footfall towards the venue.
We placed a range of coverage including previews, features, and interviews, as well as on-site video content, taking in all of the venue’s new features and its history, while maintaining all relevant messaging throughout.
An campaign garnered support from all target media outlets including interview features in MEN, Manchester World, and on BBC Radio Manchester, while titles including Manchester Wire, About Manchester, Taste of Manchester, Manchester’s Finest, Secret Manchester, Confidentials, Audio North, Prolific North, Business Manchester, and The Business Desk all ran features and/or created content.
"CEO Gavin Sharp cheekily suggests that the venue is perhaps the Beastie Boys of the Northern Quarter - a little out there, a bit of a pioneer, and instantly recognisable."
"There’s a new place in town to sip drinks and listen to jazz, reggae, funk and soul."
