In September 2020, we were delighted to be asked by our friends at Wild In Art to work on 50 Windows of Creativity, a brand new art project which transformed Manchester city centre into the first ever ‘window’ trail, showcasing artworks from dozens of talented artists.
We previously worked with Wild In Art in 2018 on the award-winning Bee in the City art trail, which was hugely successful and raised over a million pounds for charity, so to see such a wonderful initiative return to our city, we were extremely excited and keen to support our local creative community in anyway we could after such a difficult year.
The trail, supported by Manchester City Council, saw spectacular mosaics, installations, fine art, photography, craft, murals and more pop up in windows, venues, businesses and spaces across the city centre from 26th October to 13th December 2020 and concluded with a virtual auction, held at Kimpton Clocktower Hotel, which raised money for the artists involved and The Lord Mayor of Manchester Charity Appeal Trust – We Love MCR Charity.
Throughout the campaign we received an excellent spread of coverage from a big host of regional titles including the Manchester Evening News, I Love Manchester, BBC News Online, Manchester Wire, Manchester’s Finest and Manchester Confidential plus many more online titles such as Secret Manchester, The Manc, The Mancunion and About Manchester.
We also arranged key broadcast interviews for Wild In Art’s Head of Creative Development, Ben Reed, which landed at different points of the campaign, starting with BBC Radio Manchester, Smooth FM North West, BBC North West Tonight and concluded with an excellent package on ITV’s Granada Reports shining a light on the artists involved and their fantastic pieces ahead of the auction.
50 Windows was visually stunning and unsurprisingly became one of the “best things to do outdoors in Manchester during lockdown” as said by The Telegraph. It was only a matter of time before other creative national journalists wanted to spread the word too and we received fantastic coverage from top travelling website Lonely Planet, The Guardian and Creative Boom
Overall we are incredibly proud that through this campaign we’ve been able to shine a much needed light on the work of many talented artists, designers and makers during these unprecedented times. The project also inspired and entertained thousands of city-centre dwellers during lockdown and beyond and we are looking forward to working with Wild In Art on even more exciting projects in 2021.
MC x
